What are the qualities of good SEO content that I can publish on my website? This is one of the most common questions that client ask when designing their websites. Here are some of the main qualities or characteristics that you should look out for in the content.
Keywords
Keyword is basically a word or a phrase that customers are likely to type in a search engine when looking for your products and services. If your main goal is to generate sales and traffic to your website from the engine, you need to include the keywords in the content. They should be strategically placed in various parts of the content such as in the introduction and conclusion paragraph.
100% Unique
Posting content that is already published somewhere online will downgrade your website in terms of ranking. The search engine might even decide not to rank your website. Hence, it is very important that you ensure that the content is unique and not compared from any published article, website, or journal.
In Line With Readers Expectations
One of the main essence of posting content online is to communicate with your readers or target audience in a language that they understand. This means that everything that you post should be easy to understand and related to the services that you are offering. If you want to make a last impression, ensure that the content is top quality.
Finally, make sure that the content is devoid of words that can chase away customers such as statements that favor a particular political class or religion.