Last week, we got a call from one of the most reputable pool companies in the world today Pro Pool Repair Company, to help them create content for their websites and blogs. The main reason why they wanted to do this project is to generate traffic from search engines, compete effectively with the target audience, as well as achieve their sales objectives. Here is a breakdown of high we did this.
We accepted the offer and arranged a meeting the following day with the company officials to discuss the project details. The meeting lasted almost three hours, this was enough to cover all the details. They were very friendly and informed as they had attempted to market their products online.
In order to meet the customer needs, we had to spend time looking at some of the main aspects of the business before we start creating the content. Our team of experts who have years of experience in creating custom content spent a whole days assessing the website. This step helped them to gather all the essential information such as the keywords.
Getting Down to Work
During our evaluation, we noticed that the website was relatively slow and so we recommended that the company uses a dedicated server hosting company. The officials immediately called the hosting company that we recommended and took the package. They were surprise on how such a simple step changed accessibility of the site. We then started creating custom content that related to the pool repair services that the company offers. This was not easy as we have to look for high quality keywords that would not only help the business to rank high but also communicate with the target audience in a simple but clear language. After one week, we managed to come up with the content and published it on the website. But before doing this, we contacted the company again and requested them to review the content before we publish it.
After publishing the content, we used one of our advanced system to monitor the amount of traffic that the website was getting from search engines as well as the number of customers who called the company after reading our description of their service packages such as the pool heat pump repair and installation. We take pride in the fact that we managed to increase organic traffic to site by 80% and attracted over 1,000 customers in just three weeks.
This is a clear proof that we deliver on what we promised during the initial stages. Get in touch with us for more information about our content marketing services.
Content marketing is one of the best ways of growing your business. This is perhaps on the facts that online marketers insist on when discussing marketing projects to potential clients. However, having more custom content on your website will offer more benefits than just content.
Here are some of the main reasons why you should invest in this type of content.
Speaks Directly to the Customers
Apart from making sales, the main essence of having a website is to communicate with the customers. One of the best ways of doing this is by replacing the existing content with custom content. This will help build a good repertoire with the customers rather than just make sales and profits.
Better for Reputation Management
It has been proven through research that custom content is more effective in managing a companies reputation as compared to keyword based content. This is mainly because the latter focuses more on generating traffic from various search engines instead of protecting the interests of the company.
Drives more Sales
Just because you will sparingly use keywords in your posts does not mean that it will not rank high on search engines. In most, most of the pieces that rank high have one or zero keywords. Custom content has the ability to generate more sales as it is more focused on the customer. It is no doubt why such content is widely shared on social media platforms.
Clearly, investing in custom content will help you to grow your business to the next level.
Content marketing has never been any more significant than it is today. It promotes your online presence and creates consumer awareness that promotes growth for your enterprise. However, content marketers encounter several challenges in the pursuit of growing sales.
Here are the challenges in content marketing.
Well, marketing your product is easy but producing quality content consistently is difficult. Successful content marketing demands that you provide outstanding content always. This requires lots of time and resources that may strain the other needs for your business. Insufficient budget leads to the release of inferior content and contributes to low traffic.
Unfortunately, many people have been creating content through blogs longer than most content marketers have. There is an enormous demand for attention from the online audience. This demands that you enhance your content that requires lots of time and resources. Breaking through the competition is quite hard, and your site may take long to appear on the top pages of internet searches.
Lack of Quality Content
Most content marketers do not publish quality content. They instead ride on the positive brand of the company to publish content with inaccurate data that does not excite their readers. Generating quality content is difficult, and most content marketers end up feeding the internet community with poor content.
Overcoming these challenges is possible by focusing on the quality of content and planning for the resources required for successful content marketing. If you do not know how to use it well, just hire a professional to do it for you.
Mistakes surely provide insight for future improvements. Content marketing is effective in marketing your business on the internet. However, your content marketing effort might result in failure and a waste of time and financial resources.
Here are the common content marketing mistakes you should avoid.
Lack of a Clear Objective
Unfortunately, most marketers adapt content marketing with a common goal of promoting their brand. However, they lack a clear definition of the reason for pursuing content marketing and consequently the means of measuring success in content marketing. Lack of a clear strategy leads to confusion as your content lacks direction.
Ignoring the Buyer
Content marketing is supposed to be about educating the online customers rather than bombarding the readers with information about your products. Most companies do not focus on the buyer, and their content is all about the company and does not show the customers how they can benefit from such information. This renders your content irrelevant and does not yield traffic to your website.
Overlooking the Call to Action
Some content marketers lose the customers along the marketing cycle. They fail to show the client how to move to the next stage. This denies an interested buyer from knowing more about your enterprise. Content marketing ought to be a connected series of information that converts the customer to a client. The call to action ought to be in your content.
With knowledge of the mistakes to avoid, your content marketing will yield traffic to your site and promote your revenue.
Large companies have in the past used content marketing to grow their customer base. Small businesses have also adopted content marketing using various techniques such as e-books and comparison guides. Having outstanding content on the internet and search engine optimization is crucial to the success of your small business.
Here are the content marketing tips for small businesses.
Plan for Creating Content
Most of the content marketers complain that creating content consumes much time. Having a documented plan for creating content ensures that you have ample time to develop content and conduct sufficient and outstanding material for online users.
Seek the successful Strategies
Engaging haphazardly in content marketing is ineffective in generating interest among customers. You ought to develop content that is efficient in attracting customers to your website and products. You should use Google analytics and social media performance indicators to identify the most outstanding content on the web. It also aids in keeping your content marketing practices up-to-date.
Apply Visual content
The human brain has a short concentration span, and online users are not likely to read the full text on your website. Visual content such as explainer videos and infographics aids in communicating your customers efficiently and within a short time. Visual content is also easy to produce and can enhance the success of your online marketing efforts.
Proper planning and selecting the most outstanding content as well as integrating visual content ensures that your small business generates high revenues through content marketing. Try it sometime to generate more sales for your business.
Most of the people rely on the internet for information about near any service or product. You should ensure that your website is one the first or second page of the search results to generate huge interest in your products. Using keywords increases your ranking on search engines.
Here are the tips for using keywords.
You ought to choose words that people are likely to type when searching for your services or words that are used for businesses that are similar to yours. You can create a keyword list by using the Google keywords tool, which shows you how popular a keyword is. Yu should select the five most famous words related to your business and use them on your homepage.
Placing the Keywords Strategically
Search engines use the words in the Meta description of the page and the title to predict the content of the web page. To have a high search ranking, you should use the keywords in the Meta description and the title of your web pages. The search engine uses the first two hundred words on a web page to generate results. Therefore, you should use the adequately use the keywords in the first paragraphs.
Avoid Overutilization of Keywords
Using keywords too many times on a page is an indicator of spam and search engines penalize such pages. Ensure that you do not flood your page with keywords.
Applying these tips guarantees that your page appears within the first two pages of search results.
Running an online business needs more than just sales representatives, markers, accountants, and managers, you need to have an SEO expert on your side to help your business grow to its full potential. Despite the fact that most of the tasks that they do you can do, it is wise to hire one. Here are the reasons why you should do that.
Keeping Tabs with Ever Changing Internet World
Every day, Google and other search engines come up with new SEO strategies to improve their service delivery. It is not possible for a manager to keep tabs with these changes, and that is why you need an SEO expert to help ensure that your website is always updated.
Time is a limited resource that you will not succeed in managing if you decide to handle all tasks in your business personally. Hiring an SEO expert will save you hours that you would have spent on your website testing its functionalism and ability to disseminate information to the target audience. For instance, you will no longer have to check your ranking on search engines; the expert will do that for you and give you a brief report on a weekly or monthly basis depending on your business.
Finally, an SEO expert will be a great input to your business. He or she will help you make informed decisions that will catapult your business. For instance, they will recommend some online marketing strategies that you can use to grow your business. There are countless reasons why you need to hire an SEO expert.
The kind of hosting company that house your website will determine its functionalism. If the company offer shared hosting packages and you decide to use them, you will end up with a slow website that will frustrate you in terms of failing to generate traffic from search engines.
So, consider the following factors when choosing a hosting company.
Bandwidth and Space
These are the two main resources that you need to consider when looking for web hosting. Ensure that the company can provide enough database and web server disk space to accommodate all your website files. In addition, you need enough bandwidth to support all the traffic that you will get from various search engines. The more functional and fast your website loads, the greater your chances of making it online.
This is one of the most critical factors that you need to consider. Since your website is running online and can be accessed from anywhere in the world, the server should be able to host it around the clock. Your customers should not come looking for your services only to find out that they cannot access your site because it is down. Some of the best hosts offer a web server uptime of up to 99.9%.
Cheap is expensive, that is one of the rules that I live by. Go for an affordable hosting company that is not cheap or mediocre.
Finally, consider the reputation of the company as it is a direct reflection of the quality of service offered.
To establish a successful online business, you need to hire an SEO copywriter to help you create content for your website. Here are some of the main factors that you need to consider during the hiring process.
Understanding of SEO Strategies
Just because one of the applicants stated that they write SEO content, does not mean that you do not have to test their skills. If you have been around for a while, you know some of the common SEO strategies such as keywords and meta descriptions. Bottom line, test their skills to find one who has an in-depth understanding of what is required to get the job done.
This basically refers to the number of years that the copywriter has been in business. Be on the safe side by hiring one who has been operating for more than five years. Such a copywriter has seen the industry evolve, and understands what it takes to come up with high quality content that is search engine optimized.
Credibility in the Market
Of course, if the writer has been working online, he must have a couple of people that he or she can refer you to get a clear perspective of his working protocols and reliability. Try as much as possible not to hire a writer who has no referees as this could spell doom on your business a few months down the lane.
Finally, choose a copywriter or content provider who is an expert in your field or niche. This will ensure that each content offered is accurate and resonate with your audience.
What are the qualities of good SEO content that I can publish on my website? This is one of the most common questions that client ask when designing their websites. Here are some of the main qualities or characteristics that you should look out for in the content.
Keyword is basically a word or a phrase that customers are likely to type in a search engine when looking for your products and services. If your main goal is to generate sales and traffic to your website from the engine, you need to include the keywords in the content. They should be strategically placed in various parts of the content such as in the introduction and conclusion paragraph.
Posting content that is already published somewhere online will downgrade your website in terms of ranking. The search engine might even decide not to rank your website. Hence, it is very important that you ensure that the content is unique and not compared from any published article, website, or journal.
In Line With Readers Expectations
One of the main essence of posting content online is to communicate with your readers or target audience in a language that they understand. This means that everything that you post should be easy to understand and related to the services that you are offering. If you want to make a last impression, ensure that the content is top quality.
Finally, make sure that the content is devoid of words that can chase away customers such as statements that favor a particular political class or religion.